How to Find a Real Copywriter
If you would like to earn money on the internet, you are going to need a site. If you want that website to help you bring in money, it must be extremely well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to develop the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some copywriters are just awesome. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be easy. These are a couple of ways to help you tell them apart.
Does the writer have his or her own site? Any copywriter who wants to compose web copy must have a website that contains their bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you build yours? Pay attention to the copy on their web site also. If you find several errors, this is a terrible sign.
Do you respond well as you go over the web copy on the copywriter's site? This involves more than simply noting errors in special info grammar and syntax. Do you have any kind of emotional reaction to the words on the website? Are you feeling warmly toward the writer? Does it make you want to other go on reading and find out more about him or her? Does the website copy make you feel like you want to hire that person instantly? Does it make you want to run away? Does website copy make you angry? These are all really vital reactions and they deserve your attention.
Carry out your background research on the copywriter. Try to find reviews on forums and unbiased web sites. It's very likely that the only reviews you are going to find on the writer's site are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. It is smart to ask the copywriter to provide you references as well. You have to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly crucial when you're trying to hire a writer who claims to be an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have many choices available to you when you're trying to see whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.